Visible Website Maintenance
1. Regular content updates
Keeping your website's content fresh and relevant not only improves SEO but also gives users a reason to return. Regular updates to your products, services, or blog can keep your audience engaged and informed about your latest offerings.
2. Visual appeal
Periodically review and update your website's design elements, including images, colour schemes, and layout, to ensure it remains visually appealing and modern. Here, you are not changing the whole website, and it’s important to retain your recognisable visual identity, just with a few freshen-ups as needed.
3. Enhanced Navigation and Usability
Ensure your website's navigation remains intuitive and user-friendly. By regularly reviewing and optimising your site’s structure, you can make it easier for visitors to find the information they need, leading to increased engagement and reduced bounce rates.
Back-end Website Maintenance
1. Performance optimisation & loading speeds
With the varying ways people choose to interact with websites between desktop and mobile, it’s essential to regularly check and improve your website’s loading speed, mobile responsiveness, and overall performance to enhance user experience. Improve loading times by optimising images, minifying code, and leveraging browser caching for a seamless experience across all devices. Look to implement regular, comprehensive website audits to identify and address potential issues before they impact performance.
2. Security Measures
A well-maintained website is a secure website. Keep your website secure by updating software, plugins, and themes, and implementing strong security protocols to protect against potential threats. This not only safeguards your business data but also builds trust with your users, knowing their information is safe when interacting with your site.
3. SEO optimisation
Continuously optimise your website's content and structure for search engines to improve visibility and attract more organic traffic.
- Research keywords for your industry and audience to utilise these for meta descriptions and header tags (H1, H2, etc.) for on-page optimisation.
- Add descriptive file names and alt text for images.
- Implement a logical internal linking structure to help search engines understand your site's hierarchy.
- Create and submit an XML sitemap to search engines to help them crawl your site more efficiently.
- Develop a strategy to acquire high-quality, relevant backlinks from reputable websites to gain search-engine trust of your website.
Like many website developers, here at Kelly Agency we offer training on how to use our websites when we hand it over to the client, so they are able to maintain it effectively should they wish to. We also offer customisable website maintenance packages, allowing our client’s to focus on what they do best whilst we handle the ins and outs of their websites on a monthly basis. To find out more, get in touch.